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The importance of having a website for every company cannot be underrated. While it is indeed an achievement to design a great website, more work is still needed to ensure that there is traffic to your site. Here is how to increase website traffic:

Optimization

Optimization has to do with the meta title, keywords, and description. Keywords are a crucial aspect. Use long tail keywords, as popular keywords are extremely competitive. It’s better to target long-tail keywords, as in the end, they will drive traffic to your site. Making use of tools like HitTail and Google’s keyword tool helps you know what keywords are more promising.

Link Building

Ensure that you have links to authority sites on your website. You could request people you interact with to include links to your site on theirs. This may include clients, partners, the press, and even your alumni association. This will help your website’s page rank to improve dramatically, which results in high traffic.

Content Marketing

Quality, relevant content is a great way to increase traffic to your site. Ensure that you only post high quality content that people can read and share on the various social networking sites- Facebook, Twitter, Linked in and many more. Better still, if Google finds it newsworthy, you are ensured of a high ranking. Bloggers and the media will also link to your site as a reference.

Keep off Black Hat Techniques

Over time, people master how Google ranks results in Search Engine Result Pages (SERPs), and try build content on their sites in a way that the search engine can easily give their site a high page ranking. This may work for a while, but in the long term, if especially you have sacrificed relevance and quality for search engines, you will be penalized. Your site page ranking could be extremely lowered, and it will take quite some time and effort to re-gain a good Page Ranking.

Stay in the Race

Don’t just occasionally post articles and quality content. You need to keep doing it, not for a few months, but as frequently, and over the years, as with time this is what will result in high traffic.

Have a Company Blog

All through, we have emphasized on optimization, link building and high quality, relevant content. This works best on a company blog. It will ensure that your main pages do not have too much text which hinders navigation on your site. Just have a blog where you can post additional information on your company and niche.

Utilize Expert Guest Posts

Many people look up to expert opinions. Asking experts in your niche to put up guest posts on your blog will increase traffic to your site. They already have followers. When people read the article done by the experts, your brand will get more exposure.

Answer questions

Respond to people’s questions. Google does prioritize sites that provide answers to people’s concerns and questions.

Involve an SEO consultant

Involving a SEO consultant makes the work easier for you. They are experts in the field, and have up to date information on what is trending. Some optimization is a bit technical, for instance, meta titles. They are better placed to advise you on how to increase website traffic.