Ranking on the first page on Google results based on selected keywords is something that all sites aim to achieve. If the site is an ecommerce site, ranking high on Google can make or break the business. For site owners, the first step in the journey to high ranking on Google results start with consulting SEO Consultants In Sydney. This article looks into how to get more traffic through higher Google search results ranking.
Back in the day, Google relied on keywords to rank pages. However, the search giant had to abandon the practice after marketers started to stuff pages with keywords. Google now uses a complicated algorithm to rank pages.
Search engines gives professionally developed, clean, and organized for visitors higher ranking. Clean code, relevant URL, title, Meta tags, headers, and related code information signals presence of relevant and credible information on the site. A study done early this year confirmed that well coded sites generally rank higher.
Although marketers abused keyword integration in the past, Google still uses keywords in page ranking. The penguin updates cracked down on web spam but still keywords are used. Google bots rely on keywords to figure the information on a web page.
Studies suggest that placing keywords on headings, title, and Meta descriptions and HTM content produces good results. Placing keywords closer to the beginning work better but keywords on domains and URL does not appear to correlate with higher rankings. This suggests that keywords on the body of the text are equally important as those in the domain and URL.
Based on the number of words, Google search algorithm show bias for longer text. This means that Google thinks that longer text is likely to be quality and relevant.
Internal links are important for site visitors and Google ranks well internally linked web pages higher. This part of what website optimisation consultants provide
Off page factors, also matter when ranking results, they cannot be ignored when strategizing on how to get more traffic. Back links, for example, are extremely valuable. Google considers back links as third party endorsement of a website. Because back links can be manipulated, 2013 updates aimed to weed out the practice of creating link farms. Therefore, the quality of links pointing to your site matters a lot. Links from sites considered spammy hurt ranking. Google appears to consider quantity of links, origin of the linking site, ratio of no followed to followed links, and branded links.
Another important factor in ranking is social signals. Site engagement in social media and specifically in Facebook and Google Plus leads to higher ranking. Apparently, Google thinks that sites with high social media engagement are more relevant.
Brand recognition, of course, leads to higher ranking. An entry on Wikipedia about classical Greece, for example, is ranked higher compared to a similar entry is a less known site. Similarly, companies and well known brands do better on search results even without the companies investing so much on website SEO.
All the factors discussed above have to considered and implemented on your site to rank higher. Finding a good Website optimisation company is critical because some SEO tactics may backfire. For instance, linking to dubious sites may see your site lose ranking. The first step to higher ranking therefore starts with hiring a reputable SEO company. pkseo services. com know about website optimisation